Sometimes we get something we need just as we need it.
Microtrends came across my desk awhile ago, and I started reading it just when I was studying/learning the different statistical methods used in research. Talk about coincidence! In class, we are trying to make sense of the numbers we get, as well as how to get them. What I loved about this book was its joining of quantitative and qualitative analysis/methodology. This in itself is a growing trend in research - especially in Distance Education. The book actually helped me see a real-life, applicable research scenario not related to my own field .
I was surprised at some of the scenarios - I knew the numbers, but not a proper interpretation. More importantly, the book touches on something I deeply feel - we are turning to others to interpret the world around us, but forget it is THEIR interpretation, limited to their own biases or personal agendas. When looked only in context of what is happening to what happened, you can begin to see and understand the trend.
Great book! Dare I even say fun to read, even on its own.
Read my review in this week's article
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Copyright March 24, 2008. Paym Bergson and Suite 101. All rights reserved. Any unauthorized use of this material will constitute an infringement of copyright.
